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Welcome to Decitica! News Release: PR Newswire – Four Distinct Types of Consumers Emerging From the Recession, Study by Decitica Reveals You may download the highlights of our study ‘Marketing to the Post-Recession Consumers’ by clicking here or on the image below.
What is this Study About? This research fills a major gap in [...] New York Times ran an interesting story recently on how America has become a coupon-clipping nation. It appears even higher income households and the younger population have embraced coupons with gusto. In our ‘The New American Consumer’ survey, we found that 75% of consumers ALWAYS or OFTEN buy on sale or use coupons and discounts. [...] AP News Story: Further evidence of how the recession is changing consumer behavior. |
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