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Marketers that fail to take account of ‘the diversity of consumers’ recession experiences’ will fall short Mark Dolliver A sentimentalist might regard the current recession as a unifying experience for people of all sorts — a common ordeal that has narrowed the pre-recession differences between those of different classes and conditions. Marketers, who feel obliged to be [...] Interesting paper on how the recession experience can have lasting effects on individuals’ beliefs. Growing Up in a Recession: Beliefs and the Macroeconomy by Paola Giuliano and Antonio Spilimbergo Abstract Do generations growing up during recessions have different socio-economic beliefs than generations growing up in good times? We study the relationship between recessions and beliefs by matching macroeconomic shocks during early adulthood [...] Please click to see the slide presentation. |
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