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Marketers that fail to take account of ‘the diversity of consumers’ recession experiences’ will fall short Mark Dolliver A sentimentalist might regard the current recession as a unifying experience for people of all sorts — a common ordeal that has narrowed the pre-recession differences between those of different classes and conditions. Marketers, who feel obliged to be [...] New York Times had a great story on an airline pilot whose income has been slashed by half due to a demotion. The article captures what the family is enduring on so many levels. Their story is not an exception. In fact, many American families find themselves economically devastated as a direct result of the [...]
Now that many, including our venerable Fed Chairman, are prophesying the end of the recession, the trillion dollar question remains when will American consumers increase their spending? As per a recent Decitica survey, consumers do not care whether the recession is almost over or what the experts think. [...] Here is an intersting slide on the distribution of tightwads and spendthrifts among men and women. Both sexes are almost identically distributed in the sample. See http://www.recessionwire.com/2009/09/04/financial-opposites-poor-match/ for more on how opposites attract. |
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