|
||||||
|
Marketers that fail to take account of ‘the diversity of consumers’ recession experiences’ will fall short Mark Dolliver A sentimentalist might regard the current recession as a unifying experience for people of all sorts — a common ordeal that has narrowed the pre-recession differences between those of different classes and conditions. Marketers, who feel obliged to be [...] Welcome to Decitica! News Release: PR Newswire – Four Distinct Types of Consumers Emerging From the Recession, Study by Decitica Reveals You may download the highlights of our study ‘Marketing to the Post-Recession Consumers’ by clicking here or on the image below.
What is this Study About? This research fills a major gap in [...] New York Times had a great story on an airline pilot whose income has been slashed by half due to a demotion. The article captures what the family is enduring on so many levels. Their story is not an exception. In fact, many American families find themselves economically devastated as a direct result of the [...]
Now that many, including our venerable Fed Chairman, are prophesying the end of the recession, the trillion dollar question remains when will American consumers increase their spending? As per a recent Decitica survey, consumers do not care whether the recession is almost over or what the experts think. [...] Interesting paper on how the recession experience can have lasting effects on individuals’ beliefs. Growing Up in a Recession: Beliefs and the Macroeconomy by Paola Giuliano and Antonio Spilimbergo Abstract Do generations growing up during recessions have different socio-economic beliefs than generations growing up in good times? We study the relationship between recessions and beliefs by matching macroeconomic shocks during early adulthood [...] Please click to see the slide presentation. |
||||||
|
Copyright © 2010 Decitica ® - All Rights Reserved. Designed by iArchitect.Org |
||||||
Recent Comments