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New York Times ran an interesting story recently on how America has become a coupon-clipping nation. It appears even higher income households and the younger population have embraced coupons with gusto. In our ‘The New American Consumer’ survey, we found that 75% of consumers ALWAYS or OFTEN buy on sale or use coupons and discounts. [...]
Now that many, including our venerable Fed Chairman, are prophesying the end of the recession, the trillion dollar question remains when will American consumers increase their spending? As per a recent Decitica survey, consumers do not care whether the recession is almost over or what the experts think. [...] Interesting paper on how the recession experience can have lasting effects on individuals’ beliefs. Growing Up in a Recession: Beliefs and the Macroeconomy by Paola Giuliano and Antonio Spilimbergo Abstract Do generations growing up during recessions have different socio-economic beliefs than generations growing up in good times? We study the relationship between recessions and beliefs by matching macroeconomic shocks during early adulthood [...] AP News Story: Further evidence of how the recession is changing consumer behavior. Here is an intersting slide on the distribution of tightwads and spendthrifts among men and women. Both sexes are almost identically distributed in the sample. See http://www.recessionwire.com/2009/09/04/financial-opposites-poor-match/ for more on how opposites attract. |
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