Now that many, including our venerable Fed Chairman, are prophesying the end of the recession, the trillion dollar question remains when will American consumers increase their spending?
As per a recent Decitica survey, consumers do not care whether the recession is almost over or what the experts think. SEE CHART. What matters most is their own individual financial situation: Have they saved enough? Have they paid off their debt? Is their income going to increase? [CLICK ABOVE IMAGE TO VIEW CHART.]
We know from various data that the American consumer is far from this desired situation. So I ask…is it reasonable to expect that the American consumer is going to increase her/his spending anytime soon. The answer, increasingly, is a big NO.
We shall be releasing other data from our survey next week.
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