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About Us

Decitica is a marketing strategy and research firm. We bring new insights into evolving market structures and customer behaviors based on our disciplined approach to knowledge inquiry. Our toolkit relies on traditional market research techniques and new analytical approaches emerging from digital technologies and social media.

Decitica was founded with a simple goal in mind: to help marketing executives with truly excellent and compelling perspectives and advice on how best to market, engage and collaborate with customers.  We also draw on the intellectual and technical resources of our partner firms in providing optimal solutions to marketing problems.

The economic and market disruptions in the last couple of years have fundamentally altered customer behaviors in all sectors of the economy. We believe there has never been a greater need for fresh, original, actionable intelligence on the evolving needs and behaviors of customers. We aim to be trusted partners to enterprises who care deeply about establishing more fruitful and long lasting relationships with their customers.