Decitica is currently engaged in multiple research projects in collaboration with various partner firms and on an independent basis.
The main focus of our current engagements are the impact of the financial crisis and the recession on customer behaviors. Much of our work involves using research to generate marketing strategies for firms in the financial services, information, technology and consumer industries.
Listed below are a few initiatives:
1. Marketing to the Post-Recession Consumers (a Decitica research project)
2. Rebuilding Investor Trust (with Northstar Research and Sullivan)
3. New Rules of the Road for Content Providers (with Shore Communications)
4. Communications in Times of Chaos – What Institutional Clients Want (with Alpha Partners)
News Release:
PR Newswire – Four Distinct Types of Consumers Emerging From the Recession, Study by Decitica Reveals
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